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"Unleash Your Digital Marketing Potential: 3 Actionable Steps for Women Over 40 to Excel on TikTok"

"Unleash Your Digital Marketing Potential: 3 Actionable Steps for Women Over 40 to Excel on TikTok"

YOU CAN HEAR THE ENTIRE EPISODE HERE

Are you a woman over 40 interested in how to unleash your digital marketing potential on TikTok? Celebrity TikToker Wally Green can show you how! He'll guide you through the process of creating engaging, authentic content to capture your audience's attention and increase your success on the platform. With Wally's help, you'll learn the secrets to getting viral growth, engagement, and success on TikTok. In this blog, I'll walk you through the actionable steps that Wally used to get the results he did. So...


Rusk and Alicia go to French Wine Country!

Rusk and Alicia go to French Wine Country!

France - Wine Country 

DEPARTURE


We departed from Houston in the mid-afternoon. There are no non-stop flights to Paris on United Airlines - there used to be before the pandemic - but they have not resumed their non-stop flights since then. A frequent flier on United Airlines would have to layover at Washington DC, Chicago, or New York, possibly Boston. We chose to change flights at O’Hare International Airport in Chicago, about 7 hours to Charles de Gaulle International Airport. We arrived at terminal 2A since all United flights arrive here. From here,...


A Stage 4 Colon Cancer Diagnosis: What now? A Heartfelt Chat with Victoria Garcia

A Stage 4 Colon Cancer Diagnosis: What now? A Heartfelt Chat with Victoria Garcia

A Stage 4 Colon Cancer Diagnosis: What now? A Heartfelt Chat with Victoria Garcia

by Alicia Elatassi

In this episode, special guest Victoria Garcia is brought back to talk about how her recent diagnosis of Colon Cancer has impacted her life as a brand and personal photographer. She speaks about the mental toll of cancer and how they’ve affected her previous values of hustle culture and her workaholic tendencies. She says that there was always a need to do something at all times, and if you don’t, you feel lazy and unaccomplished. Since she...


La Chispa de Fatima Gutierrez!

La Chispa de Fatima Gutierrez!

La Chispa de Fatima Gutierrez! 

by Alicia Elatassi

In this episode, we welcome special guest Fatima Gutierrez, a Salvadoran Immigrant, small business owner, and college student, to gain her perspective on cultural identity and running a business. She owns the business Guaraxez, an Artisanal Boutique based in Houston that aims to modernize traditional Hispanic clothing. She started her business during the pandemic, and it grew very rapidly due to her focus on an active social media presence. Guaraxez specializes in “Traditional clothing for Baddies”, meaning they take traditional Latin patterns...


Our favorite travel hacks to calm your nerves!

Our favorite travel hacks to calm your nerves!

Our favorite travel hacks to calm your nerves!

by Alicia & Rusk Elatassi

This episode was inspired by a New York Times article about post-pandemic travel etiquette. Since the pandemic, the travel industry has changed drastically, with there being fewer workers, different systems, and an overall less efficient experience than you might be used to. But if you want to continue traveling, it’s important to acknowledge the changes and hardships the industry is going through and adapt to them in order to have the most pleasant experience possible. As for airport etiquette, think twice about getting those cheap...